Facebook Owned Instagram extends the Reels length to one minute long, which is double the previous 30-second time limit. Initially, Instagram launched Reels with a brief 15-second time cap, then quickly doubled it just a month later. Reels is now nearly a year old, so it seems it’s time for an update again.
TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform blew up.So, it’s probably wise that Facebook Owned Instagram is expanding its short video limit to give creators a little more space to work with. TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.
TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.The company is yet to share in detail how well Reels is doing. Instagram’s leader, Adam Mosseri, said in January that we have to be honest that TikTok is ahead. For what it’s worth, they saw a ripped Instagram Reels video on TikTok for the first time recently.
Facebook Owned Instagram recently launched many features to protect teenagers. Instagram will default users below 16 years to a private account when they join the platform.The app currently requires everyone to be at least 13 years old when they create an account. For teenagers who already have a public account, Instagram said it would prompt them with a notification explaining how to change their privacy settings, but it won’t force them to go private.