Instagram is exploring a new feature that shares some similarities with Twitter’s Super Follows. The possible new feature is spotted by developer Alessandro Paluzzi, allowing creators to post exclusive content to their story that’s presumably only available to subscribers.
Paluzzi shared a screenshot that shows that exclusive stories are differentiated in your feed with a purple tag. When you try to watch an exclusive story without being a fan of the person sharing it, you’re prompted with a pop-up that says only fans can watch.
Instagram says it’s unable to share more, other than to confirm that the screenshots are from an internal prototype and that it’s not currently testing anything. It does make sense that Instagram would consider and even implement a feature like this at some point. CEO Adam Mosseri has been open about exploring subscriptions for the platform.There’s been an intense focus in the last year on allowing creators to monetize their work across a wide swath of platforms. Following the explosive growth of Substack, Instagram parent company Facebook made a recent addition with the launch of its newsletter platform Bulletin.
Twitter opened up applications for Super Follows and Ticketed Spaces earlier this month. Many unknown quantities right now share some similarities with this hypothetical Instagram feature: Super Follows allow Twitter users to share exclusive tweets with subscribers. Instagram has been slowly revealing more details about its efforts in this space, with Instagram Head Adam Mosseri first telling The Information in May that the company was exploring subscriptions along with other new features, like NFTs.