Microblogging Company Twitter doubled down on its dive into e-commerce with the launch of its Shop Module, which enables users to buy items directly from user profiles.This new feature allows brands to add a shopping carousel at the top of their profiles, which is available only for users with iOS devices. CFO Ned Segal said that they have come to appreciate that people do a lot of research on Twitter before buying anything.
They want to hear what experts say about a phone, about a pair of shoes, about a coffee mug. The new feature is the Microblogging Company Twitter latest experiment in leveraging its vast U.S. user base to churn retail sales. According to the company’s annual report the three months that ended in December, it had 37 million active daily users. CEO Jack Dorsey told investors that they are still in the learning phases.
They are moving as fast as they can, but the company wants to make sure that before we roll it out everywhere that we have something compelling that people want to exchange their hard-earned dollars for.While the Microblogging Company Twitter launched shopping pilots in its latest foray comes on the heels of a massive boom in online shopping.According to eMarketer, Social media shopping sales are expected to rise by about 36% this year which will become $36.62 billion.
After an explosive year last year, when sales surged by about 39% as lockdowns boosted online shopping and social media browsing. Microblogging Company Twitter launched automated captions for voice tweets just a few days ago. Voice tweets is a new feature that was rolled out last year, and it faced a lot of criticism after users pointed out Twitter’s disinterest in making it accessible for all types of users.This feature would be difficult to use for people who are visually impaired, deaf, or hard of hearing.