Music Giant Spotify is testing a new, ad-supported subscription tier for 99 cents. The story, dubbed Spotify Plus, allows customers to play the songs of their choice with unlimited skips. Spotify’s other ad-supported tier, which is free, only allows customers to play music on shuffle mode, and they can only skip up to six songs per hour. Spotify Plus would sit in between the free tier and Spotify Premium, which costs $9.99 and is ad-free with unlimited skips.
A rep for the Swedish streamer said Spotify Plus is currently being tested with a limited number of users at a variety of price points, including the 99 cents a month offer. The music and podcast giant said that they are working to enhance the Music Giant Spotify experience, and they routinely conduct tests to inform our decisions.
The company is conducting a test of an ad-supported subscription plan with a limited number of our users. Some tests end up paving the way for new offerings or enhancements, while others may only provide learnings. Music Giant Spotify has a history of testing new features that may or may not ever see the light of day. For instance, in 2017, Spotify was testing a new high-end subscription service called Spotify HiFi for Spotify Premium users.
The service was billed as a CD-quality, lossless audio format music, which would cost an additional $5 to $10 a month. The high-end audio experience, which was supposed to launch this year, still hasn’t appeared on the service. Spotify also warned that there’s no guarantee Spotify Plus will launch in its current form.