StatusPro Inc., a sports technology business backed by NFL star Lamar Jackson, is raising new funds to help bring its virtual reality training programs into more locker rooms and expand into video games. Venture capital firms KB Partners and TitletownTech, a partnership between the Green Bay Packers and Microsoft Corp., led the $5.2 million round.
Greycroft, Verizon Ventures and 49ers Enterprises, are the other investors which are affiliated with San Francisco’s NFL team, and the Cleveland Browns-linked Haslam Sports Group. The company’s training products, which use virtual reality headsets, simulate practices and game scenarios to facilitate more mental reps for players, but without the wear-and-tear of the practice field.
The business made inroads with the NFL last year by bringing on Jackson, the All-Pro quarterback, as an investor and endorser. It released a suite of products co-branded with the one-time league Most Valuable Player. Co-founders Andrew Hawkins and Troy Jones, both former football players, said that new funding will go to product development and marketing to attract more users. They are also in the early stages of developing games for regular consumers.
Hawkins said that players used this device and he found it fun. StatusPro Inc. is a sports technology company that combines data with augmented and virtual reality to provide a suite of training and gaming products that revolutionize the way coaches, players, and fans experience their favorite sport. Headquartered in Miami, FL, Status Pro is minority-owned and led where almost half of its employees in the United States are former athletes.KB utilizes its highly experienced investment team, world-class advisory board, and sports-centric LP base to help talented entrepreneurs build dominant new enterprises.