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Swedish Audio Streaming Company Adds New Notification Features to Improve Engagement 

Swedish Audio Streaming company has found a way to engage with their artists on the platform called GIFs. The streaming giant is teaming up with GIPHY to embed artist Spotify pages into GIFs and allow users to discover new music. In addition, Spotify is introducing a feature to notify people when their favorite artists and podcast producers have a new release to check out.

GIFs are a popular feature of instant messaging apps such as Instagram, WhatsApp, Messenger, Snapchat, and more, with GIPHY being one of the integrated databases among them. With the new Spotify-linked GIFs, users can send looped clips of Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, and Conan Gray and be taken to their Spotify pages with a single tap.

Swedish Audio Streaming Company Adds New Notification Features to Improve EngagementGIPHY can be used within some apps already; it appears Spotify GIFs aren’t available via supported apps. Users will have to head to GIPHY.com or GIPHY’s mobile apps to locate the artist’s official GIPHY channel and share a GIF from there. Once the suitable clip for the conversation has been found, users can tap the Listen On Spotify button and be taken to the artist’s Swedish Audio Streaming page.

Two companies are considering a time in which GIFs shared from any platform can essentially be monetized with a Spotify link. Swedish Audio Streaming company says that this is part of a more comprehensive partnership with GIPHY, suggesting that we may see more interactive features come to fruition.The new feature arrives as users await the launch of Spotify HiFi. The high-fidelity listening tier has been in the works since early 2021, and various leaks have suggested that the service is about to drop.

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